CATEGORIES
THE STN BLOG
-
Upcoming Videos: December 2024
December delivers a fantastic close to the year with an action-packed lineup of sports to keep fans on the edge of their seats. Basketball heats up with the conclusion of the Emirates NBA Cup. Football…
-
Upcoming Videos: November 2024
November heats up with an incredible lineup of premium sports across the globe. Hockey fans can start the month with the NHL Global Series in Finland, while basketball lovers are treated to the NBA’s Mexico…
-
Upcoming Videos: October 2024
October brings a thrilling lineup of sports action, with the NFL regular season in full swing, offering intense matchups each week. Racing fans can gear up for more high-octane NASCAR and Formula 1 events, while…
-
Upcoming Videos: September 2024
September promises an exhilarating month of sports, kicking off with the NFL’s regular season opener on September 5, followed by the excitement of an international game in Brazil on September 6. Formula 1 fans can…
-
Upcoming Videos: August 2024
August promises an electrifying array of sports, kicking off with the National Bank Open on the ATP and WTA Tours. Golf enthusiasts can look forward to the PGA Tour’s Wyndham Championship and the prestigious TOUR…
-
Livestream the 2024 MLB All-Star Celebrity Softball Game on Your Site!
Get ready for the 2024 NFL Draft with STN Video as we help you bring your users all the action from Detroit! Featuring top prospects and expert insights, our coverage ensures you won’t miss a…
-
Upcoming Videos: July 2024
July promises an electrifying array of sports, kicking off with an All-Star frenzy. The WNBA, MLS, and MLB all-star games showcase the finest talent in each league, delivering unforgettable moments for fans. The excitement doesn’t…
-
Upcoming Videos: June 2024
June brings a thrilling lineup of sports, starting with the Champions League Finals, featuring Real Madrid vs. Borussia Dortmund, highlighting Europe’s top football clubs. NBA Finals featuring the Boston Celtics vs. the Dallas Mavericks, where…
-
Upcoming Videos: May 2024
May brings a thrilling lineup of sports, starting with the exciting beginning of the WNBA season and the intensifying action of the NBA Playoffs. Tennis fans are in for a treat with the French Open,…
-
Video Player Placement Tips for Digital Publishers
In today’s digital publishing environment, the integration of video content into articles transcends mere trendiness, becoming an indispensable asset. Thoughtfully placed video players can profoundly elevate user engagement, bolster content retention, and significantly augment revenue…
-
2024 NFL Draft: Greatness Is on the Clock
Get ready for the 2024 NFL Draft with STN Video as we help you bring your users all the action from Detroit! Featuring top prospects and expert insights, our coverage ensures you won’t miss a…
-
Engage Your Audience with the 2024 Solar Eclipse: A Live Streaming Guide for Publishers
Embrace the moment, witness the wonder, and be part of history with STN Video and Exploratorium’s 2024 Total Solar Eclipse live coverage.
-
Upcoming Videos: April 2024
April is a pivotal month for sports enthusiasts, blending high-stakes action across various arenas. The PGA Tour brings its competitive edge to the greens, while the College Basketball National Championship captures the pinnacle of collegiate…
-
2024 Digital Video Strategy: Navigating IAB Reclassification & Cookie Deprecation
2024 is poised to be a pivotal year for publishers regarding their online video strategy and the broader impact on digital video revenue. In the past three years, three significant changes have been looming, frequently…
-
Upcoming Videos: March 2024
March brings an exhilarating array of sports events to fans worldwide. Formula 1 makes a thrilling return, marking a high-speed start to the racing season. Baseball enthusiasts will rejoice as the MLB regular season swings…
-
Five Key Video Trends for Publishers to Consider in 2024
As we step into 2024, the landscape of digital publishing continues to evolve at an unprecedented pace. eMarketer’s June 2023 forecast reveals that US viewers are set to spend an additional 10 minutes daily with…
-
Upcoming Videos: February 2024
February unfolds with a thrilling lineup of sports, headlined by the Super Bowl, a pinnacle moment for NFL enthusiasts. Basketball fans are in for a treat with the NBA All-Star Game, where the league’s top…
-
Upcoming Videos: January 2024
Welcoming the new year, the sports arena bursts with energy, offering a world of excitement across different climates and regions. January ushers in a new chapter in the sports calendar, featuring the strategic showdowns of…
-
STN Engage: Elevating Online Video Engagement in Digital Publishing
In today’s digital publishing landscape, engaging viewers is key. Complementing the premium content offered by STN Video, STN Engage introduces an innovative solution that enhances viewer interaction with online video content. This tool not only…
-
Upcoming Videos: December 2023
As the chill of winter sets in, the sports world heats up with an electrifying array of events to keep fans on the edge of their seats. December brings a festive blend of competition and…
-
NFL Thanksgiving: A Triple Header Spectacle with a John Madden Tribute!
This Thanksgiving, enjoy the NFL’s triple header, featuring key matchups and the “John Madden Thanksgiving Celebration” in honor of the late NFL icon. Seattle Seahawks vs. San Francisco 49ers: 11/23 – 12:30 pm ET Detroit…
-
Get Ready for the NHL Global Series Games
Exciting times are ahead for hockey fans and publishers alike! As the National Hockey League (NHL) Global Series Games take the ice in Sweden this weekend, STN Video stands as your ultimate destination for enriching…
-
Unlock the SEO Power of Videos
A recent study showed that 90.3% of web content gets zero traffic driven to it through organic search. This, coupled with the fact that nearly 70% of online experiences start with a search engine shows…
-
Accompanying Content and Contextual Relevance Reigns Supreme with New IAB Video Classification
At STN Video, high-quality, contextually relevant content has always reigned supreme. For years our publishers have reaped the benefits by using our expansive catalog of premium content to boost user engagement by matching their articles…
-
Upcoming Videos: November 2023
Fall sports is in full gear and we’ve got a stellar lineup of premium content from our partners ranging from the NBA and Formula 1 to the NFL and College Football and so much more!.…
-
STN Video 2023 Partner Summit Recap
STN recently hosted our content, advertising and publishing partners in Victoria, British Columbia to participate in a 3-day interactive Partner Summit. It was a great week packed with industry trends, networking opportunities, and social activities…
-
The 2023 NFL Draft is on STN Video!
The 2023 NFL Draft, Presented by Bud Light, will kick off in historic Union Station in Kansas City this Thursday and STN will have all the highlights, recaps, analysis and more direct from the NFL…
-
Batter Up! MLB Opening Day is on STN Video
The 2023 MLB season gets into full swing this Thursday and for the first time since 1968, all 30 teams will be in action. STN will have exclusive coverage, direct from Major League Baseball…
-
Get Your Site Ready For Super Bowl LVII With STN Video and The NFL
STN has all the video and monetization you need to bring the ultimate Super Bowl LVII experience to your readers. We deliver official, engaging and revenue-generating content directly from the NFL to your site not…
-
STN Video Introduces a New High-Performance Video Player for AMP
STN Video has introduced a new video player for Accelerate Mobile Pages (AMP), unlocking major improvements in revenue and viewability, while continuing to deliver lightning-fast performance and high usability for those publishers continuing to utilize…
-
Exciting NFL Initiatives Including Salute to Service and International Games on STN Video!
With International games taking place in Munich and Mexico City to the triple headers on Thanksgiving and Christmas, the second half of the NFL season is poised to be an exciting one! This coming…
-
STN Video offers FIFA World Cup content throughout the Tournament!
The 22nd FIFA World Cup kicks off on Sunday, November 20th, and STN Video is ready to deliver hundreds of videos to our publishers every day! Give your site visitors the very best in World…
-
STN Video offers publishers free, exclusive daily NBA Video Content all season long!
STN Video is proud to be the official NBA premium digital video content partner for the 2022-2023 season – our 7th consecutive year partnering with the NBA, WNBA, and G-League. With hundreds of daily exclusive…
-
STN Video’s Optimized Mobile Player effectively addresses and improves Viewability
As Marketers and Agencies continue to raise the bar on evaluating digital ad performance, viewability has become the most important metric because an ad that isn’t in view, can’t perform in any other manner. With…
-
The NHL Season is back and STN Video has the exclusive digital video content your hockey fans crave!
As the official digital video partner of the NHL, STN Video has the premium digital video content that hockey fans love. This season STN partner publishers can look forward to exclusive NHL league content including:…
-
The NFL kicks off its 2022/2023 Season with exciting matchups and unique activations
“Football is back! And it feels good” – what could be a more fitting tagline for the upcoming 2022-2023 NFL season? With an offseason packed with blockbuster trades and free-agent moves, this season is full…
-
The fight for Audience: How Publishers can Grow Traffic and Engagement with Online Video
By partnering with the right OVP, publishers have seen an increase in visitors by as much as 40%. With the increase in popularity of digital platforms like TikTok, Netflix and YouTube and the decrease in…
-
STN sees a 55% increase in NBA Playoff Viewership
With the wrap-up of an electrifying 2022 NBA Playoffs and Finals, STN Video helped publishers and the NBA deliver 55% MORE video views to their users than last year. STN Video saw nearly 62 million…
-
Increased Online Video Advertising Spend is Boosting Digital Publisher Revenue
Online video advertising has boomed in recent years creating new revenue streams for the publishing industry. Advertisers are targeting consumers through video placements as it’s proving an effective method to help grow their brand. For…
-
Contextual Relevance, The Death of the Cookie and The Opportunity for Publishers With Video
Are you attracting the massive wave of ad dollars headed towards digital publishers? If you don’t have a contextually relevant video solution in place then you may be leaving money on the table. When Google…
-
Sports Betting for Publishers – Webinar
STN is helping publishers deliver the best in sports betting to their users Watch our latest webinar below to see our white-labeled solution designed to improve user engagement and grow your revenue: STN Bets …
-
STN Video publishers deliver 8,000 hours of live streams VSiN NFL Draft Coverage to 140,000 users.
Publishers on the STN Video platform engaged more than 140,000 unique users generating 180,000 views with VSiN’s coverage of the 2022 NFL draft. 181 STN sites hosted VSiN’s coverage of the draft including the Miami…
-
STN NextGen Player Webinar
STN is thrilled to announce the launch of their NextGen player! Watch our latest webinar below to see how it is not only fully customizable but helps improve metrics like page speed, impressions and viewability…
-
STN Video Wins Digiday Video & TV Award
STN Video Wins Best Digital Video Monetization Program from Digiday’s Video & TV Awards Digiday puts out a variety of awards throughout each year, with submissions coming in from far and wide. This year’s Digiday Video…
-
Catch the Livestream of Cheddar’s State of the Union Special
Get access to Cheddar’s State of The Union livestream on March 1st starting at 8 PM ET. STN publishing partners will have access to the full presidential address as well as speech previews, pundit…
-
Catch the Livestream of Cheddar’s Business of Sports Olympic Special
On February 18th at 4:30 PM ET, STN publishing partners will have access to the livestream of the Cheddar Business of Sports Olympic Special – A 30-minute event giving your readers a one-of-a-kind, inside…
-
STN Video Shortlisted for Digiday Video & TV Awards
STN Video Recognized as a Finalist for Digiday’s Video & TV Awards Digiday puts out a variety of awards throughout each year, with submissions coming in from far and wide. This year’s Digiday Video and…
-
The 10 Most-Watched Videos of 2021
STN Video reveals what videos got the most views in 2021 Consumption of online video continues to increase. STN’s OVP tallied up at over 5 billion video views for our US-based publishing partners in 2021.…
-
NBA Celebrates Its 75th Year of Basketball
The NBA is Celebrating Their Past, Present & Future Across Court, Community & Culture The NBA tipped off its landmark 75th Anniversary Season on October 19. What’s so special about this year? The league is…
-
STN Video Named a Digiday Awards Finalist
STN Video stands out as a finalist for The Digiday Awards, Most Innovative Technology Platform category for 2021! Digiday released their finalists for this year’s Digiday Awards, naming STN Video a finalist in the “Most…
-
STN Video Reaches Video Distribution Deal with Vox Media
STN Video’s Newest Content Provider: Vox Media! We’re excited to announce a new partnership with Vox Media! Vox Media is well-known for their premium editorial content that span topics like current events, lifestyle, sports, dining,…
-
STN Named as an AdExchanger Awards Finalist!
STN Video is a Finalist for ‘Best Video Technology For Media Suppliers’ at this Year’s AdExchanger Awards October 1, 2021 What a fantastic way to kick-off October! We’re excited to be named as a finalist…
-
The Globe and Mail Names STN in Canada’s Top Growing Companies
STN Video named to The Globe and Mail’s Canada’s Top Growing Companies for the Third Consecutive Year September 24, 2021 Canada’s Top Growing Companies ranks Canadian companies on three-year revenue growth. For the third year…
-
A Match Made in Publishing Heaven
Another way STN Video puts publishers in a position for success Say you’ve got a piano to move. You wouldn’t dare move it by yourself, right? It takes a team of people to move something…
-
The Start of the 2021 NFL Season Kicks Off Strong
STN Video’s partnership with the NFL will prove even more meaningful this season with more games, more highlights and more reasons to celebrate. 2021 looks a lot different than 2020 (can we get an amen?!).…
-
STN Video Delivers NFL Training Camp Coverage for Digital Publishers As Back Together Saturday Airs Saturday, July 31, On NFL Network
After a year spent cheering apart, NFL fans can celebrate the joy of football returning together with players during Training Camp. For the first time ever, all 32 clubs will hold practice on Saturday,…
-
CBC/Radio-Canada’s Olympic Games Tokyo 2020 coverage available to Canadian Publishers through STN Video
STN Video’s Canadian publishing partners can now get official video content directly from Canada’s Olympic Network for their sites STN Video, North America’s largest independent online video platform, has partnered with CBC/Radio-Canada to access video…
-
Maximizing Core Web Vitals for Publishers – Webinar Replay
Watch the replay of our webinar on Core Web Vitals where we discuss: What a Google Certified Publishing Partner is and how they help What are Core Web Vitals and why do they matter How…
-
The Top-10 2021 NFL Games Your Readers are Going to LOVE
The NFL announced its BIGGEST SEASON EVER and with 17 games for every team, the 2021 schedule is going to be one of the most engaging in history. Here are the top-10 games that every…
-
An American Icon Goes Electric – STN Video Brings the Livestream of the Fully Electric Ford F-150 Lightning Product Launch to Digital Publishers
Tribune Publishing sites will have the live stream available to their users on May 19th at 9:30PM ET STN Video, North America’s largest independent online video platform, is delivering the livestream of the Ford F-150…
-
NFL Schedule Release 2021 on STN Video
STN Video will deliver content from the NFL to our publishers of their Biggest Season Ever Schedule release ‘21 will take place on the NFL Network at 8pm ET and give fans an in-depth analysis…
-
STN to Make Live Stream of NFL Draft-A-Thon LIVE Available to Hundreds of Digital Publishing Partners
In its second year, NFL Draft-A-Thon LIVE will focus on entertaining NFL fans while fundraising for key issues at the intersection of the pandemic recovery and the hardest hit communities For the second year, STN…
-
Business is Booming on STN Video
STN’s thousands of weekly business focused videos drive readers to your site From GME to crypto currencies, business content has never been in more demand. More and more people are becoming investment savvy, and taking…
-
Get Academy Award predictions, red carpet highlights, and winners’ reactions on your site today
The SendtoNews OVP will help you monetize your Oscars coverage with premium video content The 93rd Academy Awards ceremony takes place April 25, honoring the best in film, and SendtoNews (STN Video) has you covered…
-
Online Video Advertising Up, Global TV Advertising Market Down
OLV advertising leads the way with expected growth of 12.8 percent in 2021 By Matthew Watson, CEO, SendtoNews Online video (OLV) advertising is leading the way over other types of media advertising with expected growth…
-
Upcoming videos for April: MLB season opener, March Madness finals, Academy Awards and the NFL Draft
Add local, premium video content to your site this month and increase revenue April is one of the biggest months of the year for the content library at SendtoNews (STN Video). Baseball gets into full…
-
Get all local team coverage of the upcoming MLB season on the SendtoNews online video platform
We have premium, official online video coverage direct from MLB that’s sure to keep your readers engaged Major League Baseball lifts the curtain on the 2021 season on April 1 and SendtoNews (STN Video) has…
-
Mouth-watering culinary content available via SendtoNews
Food videos are not only a pandemic pleasure, they’re brand safe too! Are your readers foodies who are always trying out the latest culinary concoction? Are they busy parents trying to come up with meals…
-
Get THE PLAYERS official video coverage on your site today
Pack your digital publication with contextually relevant, brand safe content Golf’s best return to TPC Sawgrass for THE PLAYERS Championship, and SendtoNews (STN Video) will have complete coverage from every round. With the tournament cancelled…
-
Upcoming online videos for March: PGA Tour’s THE PLAYERS Championship, the Grammys and more!
Add premium contextually relevant video content to your site this month The stars will be out in March at the Critics Choice Awards and the 63rd annual Grammy Awards. Plus basketball fans will certainly be…
-
Top tech innovations of 2021 (so far)
SendtoNews has the best technology videos to keep your readers engaged The COVID-19 pandemic accelerated a boom in consumer technology and it looks like that’s here to stay. According to a recent survey by Mojo…
-
NASCAR is back with Daytona 500 on Sunday
SendtoNews Video has exclusive highlights, analysis of The Great American Race Drivers, start your engines and viewers grab the snacks! The Daytona 500 is back on Sunday, celebrating its 63rd year and kicking off the…
-
The 20 Most-Watched Videos of 2020
SendtoNews Video reveals what videos got the most views in an unprecedented year What else is there to do during a lockdown other than watch tons of online videos? With more people at home, online…
-
5 ways the Super Bowl is different this year
Get official NFL video content on your site at no cost via SendtoNews This year, Super Bowl LV will be very different from years past — both on the field and off. Patrick Mahomes and…
-
Fantastic online video content for February
Premium video coverage of MLB Spring Training, the Daytona 500 and the 78th Golden Globe Awards February is a packed month and SendtoNews has got you covered with high-quality, exclusive online video content from providers…
-
The 2021 NHL Season on the SendtoNews Online Video Platform
The Fastest Game on Earth is BACK for it’s 2021 Season and SendtoNews has premium digital video content for your site The 2021 season is set to be the most fan engaging to date! …
-
Weather Digital Video Content on SendtoNews
70% of U.S. adults say weather is the most important local news topic In a study from Journalism.org, weather was named by U.S. adults as the most important topic from local news sources affecting their…
-
Local News Digital Video Viewership Thrives in 2020
An Online Video Platform dedicated to Local Publishers will help them capitalize on this trend in 2021. Key Points: COVID related content helped local news video viewership grow faster than ever Because of this shift…
-
The NBA 2020/2021 Season on the SendtoNews Online Video Platform
The NBA is BACK for it’s 2020/2021 Season and SendtoNews has every moment direct from the league for your site. Highlights and recaps are in high demand, and SendtoNews has over 100 daily and exclusive…
-
SendtoNews Digital Video Leadership Series – Full Recap
THE SENDTONEWS DIGITAL VIDEO LEADERSHIP SERIES Thanks to all our panelists for their amazing contributions to the SendtoNews Digital Video Leadership Series. Watch all panels below: CONTEXTUAL RELEVANCE FOR DIGITAL PUBLISHERS HOW PUBLISHERS CLEAN…
-
SendtoNews Digital Video Leadership Series – Industry Insights
LOOKING INTO THE CRYSTAL BALL A DIGITAL VIDEO INDUSTRY INSIDERS PERSPECTIVE ON WHAT TO EXPECT AND HOW TO SHAPE YOUR STRATEGY FOR 2021 Watch industry insiders from the leading resources in digital video discuss trends…
-
SendtoNews Digital Video Leadership Series – Quality Counts
QUALITY COUNTS WHY FOCUSING ON QUALITY DIGITAL VIDEO CONTENT HELPS PUBLISHERS Watch industry leaders from content and ad buying tell publishers what they are looking for when it comes to quality video content on their…
-
SendtoNews Digital Video Leadership Series – Publishers Only Panel
PUBLISHERS ONLY HOW LEADING PUBLISHERS ARE USING DIGITAL VIDEO TO THRIVE Watch how some of the top publishers in the country are leveraging digital video to improve user experience, drive revenue and what it means…
-
SendtoNews Digital Video Leadership Series – Contextual Relevance for Publishers
CONTEXTUAL RELEVANCE FOR DIGITAL PUBLISHERS HOW PUBLISHERS CLEAN UP AFTER THE COOKIE CRUMBLES Watch industry leaders discuss how digital publishers can leverage contextual relevance as part of their video strategy and what trends are developing…
-
Digital Video Ads Reign Supreme
As services like YouTube Premium, on-demand TV, and many others have shown, viewers are willing to pay for ad-free content. So, is advertising as we know it dead? Hardly. In fact, digital advertising – and…
-
SendtoNews CEO Matthew Watson announces STN named one of Canada’s Top Growing Companies
SendtoNews and their CEO Matthew Watson are pleased to announce they have ranked #164 on the Globe and Mail list of Canada’s 400 top growing companies, ranking on the list for the second straight year.…
-
The U.S. OPEN returns to STN!
The U.S. OPEN is back! SendtoNews has exclusive video content, including tournament highlights, round by round coverage, player interviews and trending and viral content DIRECT from the USGA. Fans can look forward to the best…
-
Get LIVE NFL content today
The NFL’s “It Takes All of Us” Kick Off event presented by EA Sports Madden 21 is now available for your site! The first live event of the 2020/2021 NFL season will feature a concert…
-
Digital highlights: The future of sports video?
Do live video rights deliver the most value in sports? Maybe not, according to WarnerMedia VP Peter Scott. In a recent talk with SportsPro Media, Scott predicts that video highlights will soon be more valuable…
-
The NFL is back!
At long last, the NFL kicks off September 10th with an explosive match-up between the defending Super Bowl champions Kansas City Chiefs and the Houston Texans. The SendtoNews Online Video Platform will have all the…
-
Using an OVP to Reach New Audiences
As a trusted resource for news and information, publishers know that audience loyalty is key to their success. Building an audience that views your brand as a go-to resource for relevant and important information is…
-
Combining OTT and OLV Advertising Improves Ad Receptivity and Effectiveness
Over-the-top (OTT) and online video (OLV) advertising are both great ways for brands to reach their desired audiences with compelling creatives. OTT or connected TV (CTV) campaigns that incorporate an OLV component will see increased…
-
How can you ensure brand safety?
Your clients’ brands are everything, which is why it’s crucial to make sure your messaging is in the right place, surrounded by the right content and reaches the right people: an engaged audience who will…
-
The NBA on the SendtoNews Online Video Platform
The NBA Playoffs are underway at Walt Disney World Resort in Florida. With the top teams in the league competing for this historic NBA Championship, fans across the country will be hungry for premium and…
-
MLS is Back! SendtoNews Delivers the Return of Major League Soccer
The MLS is Back Tournament kicks off this week after a four-month hiatus. The SendtoNews Online Video Platform has highlights, recaps and more ready for our publishing partners to deliver to their readers, who have…
-
SendtoNews Online Video Platform surpasses One Billion Monthly US Video Views
This May, the US Comscore All Devices Viewership report saw SendtoNews reach record highs in Videos Viewed, surpassing the one billion mark. SendtoNews publishers delivered content to over 47,444,000 unique viewers, totalling 1,041,295,000 video views…
-
Batter Up! MLB Season in Full Swing on SendtoNews Online Video Platform
We are now halfway through this historic MLB season and are seeing unprecedented viewership for our publishers from fans hungry for baseball coverage. Make sure to pack your site with premium and engaging content to…
-
How to Make the Most of the Return of Sports
It felt like the day would never come, but we’re here sooner than expected. After putting in the legwork to ensure the safety of athletes, staff and all involved, sports leagues are making plans to…
-
SendtoNews Online Video Platform Delivers the Return of the PGA TOUR to Publishers
The much anticipated return of the PGA TOUR has finally come with the Charles Schwab Challenge! This historic moment in Sports has Rory McIlroy, Jon Rahm, Dustin Johnson and more are in competition for the…
-
How Our Partners are Giving Back
While COVID-19 has dramatically altered the media landscape, we’ve noticed a trend in the innovative responses from several of our partners. In April, SpotX teamed up with media owners worldwide to run video PSAs created…
-
Smart Match AI Technology for Publishers
Smart Match AI technology for publishers puts relevant video on every article, streamlining workflow while improving monetization and user experience. Watch the video and see how.
-
Your Video Solution In The Time Of COVID-19
In only a few short weeks, COVID-19 has become a global event, dramatically changing the landscape of digital media consumption. And while readers have shown a higher demand for Coronavirus news, they also need a…
-
THE PLAYERS Championship Live!
Continuing in its industry-leading service to publishers, SendtoNews (STN) will once again deliver a live stream of the 12th and 17th holes from the 2020 PLAYERS Championship direct…
-
SendtoNews Sets Record Viewership Numbers
September’s Comscore release see SendtoNews reaching new highs in Unique Viewers and Video Views.