In September STN’s videos per viewer grew by nearly 25% to 13.2. In September’s comScore report, SendtoNews ranked 7th in videos per viewer, beating heavy hitters like ESPN, Fox Sports Digital, MSN Sports and Yahoo.
Videos per viewer is crucial for STN as it shows the importance of quality content and viewer engagement. Our exclusive highlights and sports content offerings build habitual viewing and return traffic faster for publishers while creating an enhanced messaging platform for advertisers like no other in the digital world.
In other metrics, STN remained relativly stationary with 6,601,000 unique views and saw total views jump by 22.3% to 87,337,000.
VP, Corporate Communications