SendtoNews gives back with #AdTechCares initiative
Tech company donating ad inventory on its online video platform to encourage COVID-19 vaccinations
NEW YORK, March 17, 2021 — SendtoNews (STN Video) has partnered with Amobee to donate video advertising inventory to charitable organizations looking to spread the word about various social causes. STN Video is part of Amobee’s #AdTechCares coalition of 50+ advertising agencies, adtech platforms, and data partners, originally formed in March 2020 to combat misinformation about the COVID-19 pandemic and direct the public to credible, trustworthy news and information.
The first ad campaign currently live on STN Video’s online video platform is a series of eight myth-busting videos about the COVID-19 vaccine that direct viewers to the Centers for Disease Control and World Health Organization for accurate information. STN Video will next be involved in Project Vaccination Trust, a campaign to encourage Americans to receive one of the COVID-19 vaccines when it is their turn. The initiative is in partnership with the newly formed Veterans Coalition for Vaccination (VCV) that supports state and local officials in the equitable distribution of vaccines through a nationwide network of over 1 million veteran volunteers.
“We have always championed the idea that information is the first line of defense,” says STN Video CEO Matthew Watson. “We really appreciate the opportunity to again team up with Amobee and the more than 50 agencies, publishers, and adtech providers in the #AdTechCares coalition to help raise awareness and deliver actionable information on these much deserving campaigns across our online video platform. It also means a lot to our staff that we find ways to help others during these challenging times.”
In the summer, STN Video will also be participating in the #AdTechCares’ Project Drawdown initiative, which outlines solutions to climate change.
“We are thrilled to have STN Video join us for this crucially important effort to combat misinformation about the COVID-19 vaccines and encourage everyone to get their vaccine as soon as it is their turn,” says Ryanne Laredo, chief customer officer at Amobee and the co-creator of the #AdTechCares initiative. “On behalf of everyone at Amobee and in the larger #AdTechCares coalition, we thank you for joining us and leaning-in with your donation and support.”
STN Video’s other recent charitable initiatives include donations of ad impressions to the CDC and WHO for COVID-19 relief PSAs, live streaming of the NFL Draft-A-Thon for COVID relief and funding contributions to local chapters of the YMCA/YWCA.
STN Video wholeheartedly believes in the importance of giving back and, commends and encourages other tech companies across North America to do the same.
SendtoNews (STN Video) is North America’s largest independent online video platform, helping digital publishers, content providers and advertisers thrive with online video. STN Video delivers brand safe video from more than 200 providers, including MLB, Rolling Stone, Variety, Associated Press, the NBA and Bloomberg and in contextual relevant environments across 1,800+ trusted, local publishers, including the New York Post, LA Times, The Boston Globe, Chicago Tribune, Miami Herald and more. STN Video has a library of 1 million videos and counting, spanning sports, business, technology, entertainment, lifestyle and more. Using Smart Match AI-powered technology, publishers simply place one single embed code on their website and relevant video content is matched with their articles.
STN Video offers advertisers a premium environment for their brands combining an industry leading scale of over 1 billion monthly available impressions with the granularity of local and diverse audiences across North America. For more information, visit www.stnvideo.com or follow them on Twitter @sendtonews, LinkedIn and Facebook.
Finally, there’s a technology that understands how people consume content today. Only Amobee makes it easy for you to find your audience—no matter where they are, no matter what they’re viewing. We help brands, agencies, and media companies unify audiences to optimize advertising results across all linear TV, connected TV, and digital, including social media to deliver the results that drive customer growth. Amobee is a wholly owned subsidiary of Singtel, one of the largest communications technology companies in the world, which reaches more than 675 million mobile subscribers. The company operates across North America, Europe, Middle East, Asia and Australia. For more information, visit amobee.com or follow @amobee.