SendtoNews (STN) continues its tremendous growth as they achieved a new high in total videos viewed in U.S. digital sports video on June’s comScore rankings. The digital sports platform that delivers official highlights from content partners like MLB, NFL, NBA, PGATour and 75 others saw a record 171,693,000 video views in June, placing them 2nd only to ESPN.
“The independent validation of our growth by comScore is a great measure of all the hard work we do to help our digital publishing partners thrive.” says SendtoNews CEO Matthew Watson. “We are thrilled not only to help our publishing partners deliver the best user experience in sports news coverage, but extend the reach of the leagues we work with to new and engaged fans.”
SendtoNews’ increase comes in part due to their latest integration of artificial intelligence in their video player dubbed STN Smart Match. Smart Match intelligently reads a publisher’s page and instantly selects and embeds the most relevant video from the STN library based on the article content. Dozens of top publishers are using STN Smart Match including the New York Daily News, McClatchy and LA Times. “Several partners are now seeing a 10x increase in impressions and revenue after implementation”, explains Matthew Watson.
Along with these rankings, SendtoNews ranked 2nd overall in unique viewers with 9,143,000, marking the fourth month in a row SendtoNews has held the spot in digital sports video.
VP, Corporate Communications