2023: A Year of Gratitude & Achievements
Reflecting on the past year, we are filled with gratitude for our partners’ unwavering support and dedication. Your collaboration has been instrumental in our success, and together, we’ve achieved remarkable milestones that underscore STN Video’s position as a trailblazer in digital video solutions, and helping our partners thrive!
A Year of Excellence
Propelled by innovative tech and strong partnerships, STN Video captured several prestigious industry awards in 2023, cementing its position as a leader in digital video solutions.
Digiday Best Video Platform
AdExchanger Best Video Technology For Media Suppliers
Local Media Digital Innovation Awards – Best R&D Partner
AdMonsters Top Women In Media & Tech
Leading Digital Innovation in Video Technology
Smart Match™: Celebrating 5 Years of Success
In 2023, Smart Match, our industry-leading AI-powered video player technology that instantly matches our video content to a publisher’s editorial, reducing workload and enhancing contextual relevance, celebrated its 5th anniversary. With over 7 billion matches in 5 years (nearly 3,000 matches every minute!), the impact has been astounding:
- 41% increase in time on page
- 536% increase in revenue
STN Create: Instant, Contextual Video at Scale
In 2023, our AI-powered video creation solution generated hundreds of millions of new monetizable videos for publishers. With one embed code, STN Create dynamically adds AI-created clips, matched library videos, or custom recirculation – tailored to each page.
For certain publishers, STN Create achieved:
- 100K+ daily video loads
- 230K new monetizable videos/day
- 50% increase in revenue per user
STN Engage: Interactivity Driving Results
Our interactive feature, STN Engage, empowers users to choose their video path with Stay and Next clickable features. By putting control in users’ hands, STN Engage unlocks real engagement. After mass adoption on their site, a major U.S. publisher saw a meaningful impact:
- 25% revenue increase
- 75% more video plays
STN Mobile Solutions: Revolutionizing Digital Publishing
STN delivered mobile solutions to publishers including those integrated with AMP. After implementation, publishers saw a <2% player closeout rate with over 80% viewability, helping them capture more revenue while engaging their users.
Viewership Climbs in 2023
This year signifies a pivotal moment for our platform with tremendous growth in engagement, showcasing the efficacy of premium content in captivating audiences. From sports and news to lifestyle and entertainment, this growth demonstrates our partners’ success in retaining viewers longer with diverse and compelling video content.
+78%
Total Video Views
+41%
Videos Viewed per Visitor
+22%
Average Monthly Unique Viewers
+49%
Player Load Increase
YoY Growth In Sports Viewership
+22%
Super Bowl: +104%
+107%
Finals: +313%
+116%
Stanley Cup Finals: +340%
+230%
World Series: +390%
+677%
Signing of Messi: +682%
Beyond Sports Viewership
Lifestyle, business, tech, entertainment, and food categories also experienced massive growth:
+ 124% YoY
Sources: Comscore, STN First-Party Data
Case Studies
A to Z Sports & STN Video: Transforming Sports Media Together
Leveraging STN, A to Z Sports, also a Google Certified Publishing Partner, effectively doubled their revenue and soared to 100 million views, becoming a go-to source for NFL fans. This partnership underscores the effectiveness of STN Video’s premium content and innovative advertising solutions in driving audience engagement and enhancing publisher revenue.
Viewership Soars, Brands Score
As viewership and engagement skyrocket, brands ride the wave to advertising success. Two illuminating case studies underscore the correlation between heightened engagement and successful campaigns.
Results You Can Taste
After a 33-day campaign that delivered nearly 10 million impressions across the STN Platform, a fast-casual restaurant saw:
- $9.55/$1 return on investment
- 37% above average spend per store visit
- 600K+ visits, 28% of those from new customers
Making the Grade
After a 50-day campaign targeting A18-54 with no college degree and an HHI<$100K, an online education brand saw:
- 28% increase in familiarity lift
- 31% increase in intent to seek information
Sources: Foursquare, Nielsen
More Partners. More Premium Content.
STN welcomed new partners across sports, entertainment, and more while extending partnerships with existing Publishers and Leagues. STN provides even more access to high-quality content and drives greater value across digital video.
Get Started: Connecting Publishers with Premium Content
In 2023, we launched ‘Get Started’, a self-service platform, connecting small to midsize publishers with premium video content to drive engagement for their user base.
Collaboration. Curiosity. Connection.
STN hosted its first-ever Partner Summit in our beautiful hometown of Victoria, BC where content, advertising, and publishing partners gathered for thought-provoking discussions to explore the future of online video and how to overcome industry challenges together.
Looking Forward: A Focus on Contextual Relevance
As 2024 brings privacy changes and classification shifts, contextual relevance emerges as a pivotal industry theme. With Google phasing out cookies as early as Q1 and IAB reclassifying in-stream and out-stream placement, STN remains laser-focused on empowering publishers through premium content and AI-powered contextual matching. By supplying official videos from 250+ providers and our Smart Match technology guaranteeing relevance, we ensure audiences have the best viewing experience while providing advertisers with appointment viewing opportunities. Our strategy remains constant – helping publishers thrive with video.
2023 is a year to remember; we couldn’t have done it without our partners. Cheers to a year of excellence, collaboration, and shared success! We look forward to the future and building together.