Smart Match AI technology for publishers puts relevant video on every article, streamlining workflow while improving monetization and user experience.
Why does relevant video matter?
When it comes to engaging users, content matching is the “holy grail,” leading to higher satisfaction and an improved experience. Relevant content increases engagement and perception, in addition to brand favorability and recommendation metrics. As a result, relevant content lets publishers keep users engaged and onsite longer.
STN is the only platform that give you the best video in one place at zero cost to you. Our library has nearly 1 million videos from leading providers like MLB, Condé Nast, Bloomberg, the NFL and more. And with up to 5000 new videos added daily across all categories, there’s a video for every article.
Once you add the Smart Match Player code to your website, our AI will automatically add contextually relevant videos to your articles. In a recent case study, STN’s Smart Match AI technology for publishers helped the New York Daily News see a lift in sports page views, unique viewers and time on page while increasing digital video revenue from STN by over 11X.