SendtoNews Joins the IRIS.TV Contextual Video Marketplace

IRIS.TV, a video intelligence platform, today announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN’s online video platform of premium content will be contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a billion monthly video views across thousands of trusted publishers in a privacy-first and brand-suitable way. 

The SendtoNews video platform delivers a contextually relevant experience for publishers’ articles by providing premium relevant video content along with increased monetization from video advertising. Premium content includes video from Associated Press, Bloomberg, MLB, Rolling Stone, Conde Nast, Variety, the NFL and hundreds of others. 

Recently, SendtoNews worked with their league content partners like MLB, the NBA, NFL and PGA Tour to receive “Best Of” packages that include hundreds of pieces of video content, including the Washington Nationals 2019 World Series Run, Highlights of Michael Jordan’s Career, the Top All-Time NFL Rookie Performances and much more. Several Fortune 100 brands have already leveraged this content for their previously paused sports ad spend and are now reaching local audiences in contextually relevant environments. 

“We’re thrilled to have SendtoNews integrated into our Contextual Video Marketplace,” said Richie Hyden, COO & Co-founder of IRIS.TV. “It’s great to partner with an innovative team that shares a mission of enabling the world’s leading publishers and brands to maximize the value of video in a cookieless world.”

 “Working with IRIS.TV will allow us to offer brands and agencies the best contextually relevant video experience,” said Matthew Watson, CEO of SendtoNews. “We are excited for the value this partnership will bring to brands, and, concomitantly, our publishers.”

IRIS.TV’s contextual video marketplace simplifies the complexity of the video ecosystem across CTV, web, and mobile video to enable context and brand-safety targeting capabilities for the first time. The marketplace has simplified thousands of integration points into a single ecosystem bringing together publishers, contextual data partners, ad servers and SSPs into a marketplace that enables publishers’ video content to be analyzed and categorized into industry-accepted brand-safety and brand-suitable segments that can be purchased by marketers through any DSP for direct, private marketplace and open auction buying.

About SendtoNews

SendtoNews owns and operates the leading digital video distribution platform in North America, supplying more than 1800 digital publishers with revenue, premium content and advanced video player technology. SendtoNews is the video distribution platform for over 100 content creators, including the NFL, Associated Press, MLB, Bloomberg, Rolling Stone, NBA, PGA Tour, Variety, NHL and MLS, complementing their efforts to grow and engage their digital audience while providing additional revenue opportunities for their advertisers and sponsors.

SendtoNews’ video platform and AI-powered Smart Match player has become an indispensable resource in content, technology and monetization to publishers across North America, making SendtoNews a key partner to industry leaders like Hearst, Gannett, Tribune, McClatchy, USA Today and thousands of other newspaper.coms, broadcast.coms, radio.coms and native digital sites.


IRIS.TV is a privacy-first video intelligence platform for maximizing the value of video across all screens. Founded in 2013, IRIS.TV is trusted by the world’s largest media companies and marketers to build audience insights, improve experiences, and drive engagement for video content and ads across digital, mobile and OTT channels. The company’s personalization & programming platform integrates with video players and uses machine learning to automate the streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. The IRIS.TV Contextual Video Marketplace activates industry-standard context segments on 8B+ monthly video ad impressions across 5K+ publisher sites enabling marketers to target users on all screens in highly relevant, brand-safe and privacy-protected environments. 

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