SendtoNews Delivers +1700 Hours Viewed For NFL Draft-A-Thon LIVE
STN helped publishers keep users on page and engaged for over 1700 hours while supporting COVID-19 relief with the NFL’s Draft-A-Thon LIVE. The three day event raised funds in support of the American Red Cross, CDC Foundation, Feeding America, Meals on Wheels, the Salvation Army and the United Way and was streamed across multiple video platforms including over 130 SendtoNews publishers. To date The NFL Family has raised over $100 million in COVID-19 relief.
To donate please visit https://relief.nfl.com/
VIA NFL Communications
In addition to the telecast of the 2020 NFL Draft, an average of over 5.4 million daily viewers watched in excess of 46.7 million total minutes of “Draft-A-Thon LIVE,” a massive fundraising campaign aimed at raising much-needed funds for COVID-19 relief efforts. Draft-A-Thon LIVE was presented all three days of the 2020 NFL Draft and available through NFL digital properties across devices (phone, PC, tablet and connected TVs) as well as a number of digital platforms including Twitter, Facebook, YouTube, Twitch, TikTok, Reddit, TuneIn, Yahoo! Sports and more than 100 news websites via SendtoNews.
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VP, Corporate Communications