SendtoNews Named Double-Finalist in Cynopsis Model D Awards
New York, New York (October 04, 2019) – SendtoNews (STN) is thrilled to announce Cynopsis has selected them as a double finalist for the 7th Annual Cynopsis Model D Awards in the following categories: Best Video Platform and Best Ad-Supported Video Service. The Cynopsis Model D awards recognize digital platforms that excel in online video content, advertising and technology and are at the forefront of their respective fields.
“Cynopsis is a must-read for everyone in our industry,” says Matthew Watson, SendtoNews CEO. “We are extremely honored to be recognized in these two categories which highlight the core of our strengths and platforms that appeal to publishers. Congratulations to all the finalists and thank you to all our partners who are responsible for our success.”
SendtoNews’ nominations come on the heels of a record setting August Comscore US Desktop, Mobile and OTT Viewership numbers release, which has STN ranked 25th out of all content categories, ahead of platforms such as Amazon and Twitter, with over 500 million video views in the US alone.
“Congratulations to the team at SendtoNews for these well-deserved nominations,” says Ryan Kenney, VP of Platform at SpotX. “SendtoNews continues to deliver premium video content to viewers, and we are honored to call them a partner and help drive meaningful revenue.”
Cynopsis’ recognition of SendtoNews is spearheaded by their industry-leading publisher video technology, including “Smart Match”, an AI-powered player that reads a publishers article, matches it with the most relevant video in the STN library and instantly produces it in the editorial content when published. Publishers using Smart Match never have to spend time or resources ensuring engaging video is in their articles or properly monetized, delivering one of the best user experiences and revenue-generating opportunities in digital publishing. Smart Match has yielded results such as a 3.1x increase in impressions, 3.9x longer user time on page, and up to 1100% digital revenue growth in case studies.
The awards will take place on Friday, November 8th at Tribeca’s ThreeSixty in New York.
VP, Corporate Communications