STN and the Halo Effect

A recent comScore study looked at the effectiveness of video ads and found that brand favorability, consideration and intent to recommend all increased by more than three times when the ad was displayed on a premium publisher. The study also found that these sites delivered higher ad performance, better viewability and lower invalid traffic.

This is the distinct advantage STN offers it’s advertising partners. We maintain relationships with premium publishers like Gannett and USA Today, Tronc, Hearst and Cox Media (all of whom were used in the above research) to deliver this halo effect to your client’s brand.


David Davies
VP, Corporate Communications
Toll-free: 855-590-1991

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