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Online Video Advertising Up, Global TV Advertising Market Down
OLV advertising leads the way with expected growth of 12.8 percent in 2021 By Matthew Watson, CEO, SendtoNews Online video (OLV) advertising is leading the way over other types of media advertising with expected growth of 12.8% in 2021, according to “Global Ad Trends: State of the Industry 2020/21” by WARC Data. Social media advertising…
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Video ads must be placed next to quality content to engage audience
Recent Panel Discussion Reveals Low-Quality Video Can Negatively Impact an Advertising Campaign The old adage “content is king” still rings true — eight in 10 consumers consider it important that ads (including video ads) are placed next to high quality content, according to a recent study by Integrated Ad Science (IAS). In fact, 79 percent…
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Digital Video Ads Reign Supreme
As services like YouTube Premium, on-demand TV, and many others have shown, viewers are willing to pay for ad-free content. So, is advertising as we know it dead? Hardly. In fact, digital advertising – and video in particular – is hotter than ever, with the market for online video ads expected to reach $61 billion…
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SendtoNews CEO Matthew Watson announces STN named one of Canada’s Top Growing Companies
SendtoNews and their CEO Matthew Watson are pleased to announce they have ranked #164 on the Globe and Mail list of Canada’s 400 top growing companies, ranking on the list for the second straight year. SendtoNews’s three-year growth percentage was 283% in 2020, reflecting the value the Online Video Platform provides to its digital publishing,…
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Combining OTT and OLV Advertising Improves Ad Receptivity and Effectiveness
Over-the-top (OTT) and online video (OLV) advertising are both great ways for brands to reach their desired audiences with compelling creatives. OTT or connected TV (CTV) campaigns that incorporate an OLV component will see increased success. SendtoNews is North America’s largest independent OLV platform with over 1.5 billion impressions per month, and we partner with…
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How can you ensure brand safety?
Your clients’ brands are everything, which is why it’s crucial to make sure your messaging is in the right place, surrounded by the right content and reaches the right people: an engaged audience who will associate your brand with positive content. To ensure their brand is received favorably, advertisers need to partner with video platforms…
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SendtoNews Online Video Platform surpasses One Billion Monthly US Video Views
This May, the US Comscore All Devices Viewership report saw SendtoNews reach record highs in Videos Viewed, surpassing the one billion mark. SendtoNews publishers delivered content to over 47,444,000 unique viewers, totalling 1,041,295,000 video views across the United States for May 2020. This puts STN at #13 and #21 in video views and unique viewers,…
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How Our Partners are Giving Back
While COVID-19 has dramatically altered the media landscape, we’ve noticed a trend in the innovative responses from several of our partners. In April, SpotX teamed up with media owners worldwide to run video PSAs created by Centres for Disease Control and Prevention (CDC) and the World Health Organization in place of ads on partner platforms.…
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SendtoNews Sets Record Viewership Numbers
September’s Comscore release see SendtoNews reaching new highs in Unique Viewers and Video Views.
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STN Named 110th Fastest Growing Company On Globe And Mail Rankings
A 372% growth over the past 3 years lands STN on the inaugural “Canada’s Top Growing Companies” list…
