Digital Channels Make Their Move On Sports

August 23rd, 2016 – It’s often the stories NBC doesn’t own that resonate the most, like athletes’ daily meals, stories from inside the athletes village or US swimmer Ryan Lochte running into trouble with Brazilian authorities.

While the most popular Olympic contests like sprinting or swimming finish in seconds, “you get all these amazing stories and analysis that goes around it,” said Matthew Watson, executive chairman for the sports video content- and ad-delivery service SendtoNews. “A big part of our push was to flush out and extend that digitally.”

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