September 7, 2016 – SendtoNews, the leading North American online sports content syndicator, is pleased to announce its partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to ensure the highest level of transparency and performance monitoring for SendtoNews premium video advertising network.
Through the partnership, Moat provides to SendtoNews comprehensive ad measurement and reporting across metrics including viewability, invalid traffic, and attention. The system provides SendtoNews’ advertising partners with accurate insight on the performance of their ad campaigns, enabling them to maximize campaign performance and better analyze ROI on their digital advertising investments.
“When determining their premium advertising spend, there are three major factors typically considered: (1) the quality of the sports video content, (2) the targeting and reach that can be achieved, and (3) the ability to prove viewability performance,” states Phil Guay, Executive VP, Sales & Strategic Partnerships for SendtoNews. “Moat adds robust analytics and, perhaps more importantly, third party verification of our viewability metrics. With the significant focus on the quality of viewership in the digital advertising industry in recent years, independent Moat analytics and reporting puts our advertisers at ease and completes our premium advertising offering.”
“Marketers are increasingly seeking ways to measure how their audience views and pays attention to video online. We are excited about the SendtoNews partnership. We believe that “human and viewable” is the foundation for brands to invest in digital and we applaud SendtoNews for focusing on delivering transparency and the right metrics for their advertisers,” said Jonah Goodhart, CEO and Co-Founder of Moat.
About Moat Analytics
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) to measure viewable ad impressions across online display, video, and mobile (web and in-app). The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit www.moat.com.
VP, Corporate Communications