April 21, 2016 – New York, NY – SendtoNews is pleased to report that, according to March 2016 comScore data recently released, SendtoNews’ US Publisher Network jumped from 7th position to 4th position for sports videos viewed. comScore’s monthly report indicates that 78.6MM sports videos were viewed across SendtoNews’ US publisher network during March, up from 26.9MM in February 2016.
“We were very pleased to see our comScore ranking improve with the extensive video delivery growth we experienced during March”, states Executive Chairman, Matthew Watson. “In the last three years, we have assembled the largest premium network of digital publishers in North America with an enormous combined audience.
We’re also pleased to see that we ranked #3 across the USA in video views per viewer — only slightly behind Yahoo Sports / NBC Sports Network with 23.7 videos per viewer confirming that our audience is highly engaged, loyal and interested in the sports video content we are delivering. That’s what advertisers are looking for. ”
SendtoNews’ video viewing growth during March can be attributed to the exciting exclusive and co-exclusive content delivered through its sports video ad platform for NCAA March Madness, MLB spring training, NBA final regular season games (particularly with the Golden State Warriors streak towards record consecutive wins) and PGA Tour.
VP, Corporate Communications