St. Louis Post Dispatch Finds Success with NHL Content
No baseball? No problem. That was the attitude of our partners at the St. Louis Post Dispatch for their high yield homepage STN player.
With the St. Louis Cardinals season ending on October 2nd the team at STN quickly shifted their content to NHL, focusing on the Blues. Not only did the player hold its average of impressions, but it has actually increased in revenue generated since the end of the MLB season.
VP, Corporate Communications