OVP Quick Start Guide

Successful video player setup starts here! Below is a simple guide to help you engage your users and start earning revenue today!

How do I get video on my site?

STN Video can be placed on your site with the simple copy and paste of an embed code. You can retrieve video player embed codes for your site in one of two ways:

  • They will be given to you by your publishing success manager
  • You access them via your provided Publisher’s Dashboard

A Sample STN Embed Code (highlighted numbers will be individual to player type and publisher)

<div class='s2nPlayer-XXXX6789' data-type='full'></div><script type='text/javascript' src='//embed.sendtonews.com/player2/embedcode.php?fk=XXXX6789&cid=1234' data-type='s2nScript'></script>
  • Paste the desired embed code in your CMS to get video on your site instantly

Video Player Formats:

Home Page/Section Front –

Your STN Publishing Success Manager will provide you ONE embed code per section front/homepage for your site.


Ensure you have provided STN a complete list of section front content types you need to STN Video (General, Sports, Entertainment, News etc.) to ensure the most relevant content is on each page


Embed the section front player at the TOP of each page to engage your users and capture the maximum possible revenue.

In article player –

You can manually embed or automate video into every article across your site(s):


Whether you manually or automatically embed your article player, ensure it is in the top 1/3rd of the article for the best possible engagement and revenue opportunity.

Manual Embed

Use the STN Publisher’s Dashboard to build playlists and/or embed single videos on your site.

Automated Embed with STN Smart Match

Automate the STN Video Smart Match embed code across your site’s articles. Smart Match instantly reads your article for key words and automatically embeds the most relevant video.

Mobile/AMP Player –

STN Video embedded players will work withing your users mobile viewing experience.


Use specific AMP embed codes to ensure video appears on every mobile experience (can be used manually or automated).

AMPCode Example
<amp-iframe width="640" height="360" sandbox="allow-scripts allow-popups allow-same-origin" layout="responsive" frameborder="0" resizable
src="https://embed.sendtonews.com/amp/?v=2&SC=xxxx7890-1637435-1234"><amp-img overflow layout="fill"
src="https://cdnmedia.sendtonews.com/players/library/placeholder.png"></amp-img><amp-img placeholder layout="fill"

Video Content Player Type

Your Publishing Success Manager can help you determine the right combination of player types for you:

STN Sourced Content

Official video content from over 200 premium video providers

Recirculation Videos

A rotating carousel of trending story headlines from your site

AI Local Stories

An AI-produced video specific to your article content

How Do I Make Money

All that’s needed for you to start collecting revenue are two simple steps:

Complete and sign an STN Video Publisher Agreement

Place your STN Video embed codes across on your site

REMEMBER: The entire STN video platform is delivered at zero cost meaning not only is it free… you get paid to use it. The more you use our platform, the more revenue you collect. To help with this, confirm the following have been completed with your Publishing Success Manager:

  • Signed Contract
  • Players embedded on homepage/section fronts as recommended
  • Players embedded in articles as recommended
  • Ads.TXT resellers list added (more info HERE)
  • MCM form completed (check your inbox for an email with the subject “Request for Network Delegation”)
  • Tipalti online payment portal activated

Still need help? CONTACT US or visit our PUBLISHER RESOURCES.


Uploading Videos

Create your own content library
Maximize the distribution of your in-house video. Upload your own content to use on your own site, or distribute your content across our entire platform.
Read More

Manually Embedding Video

The power is in your hands
Leveraging our manual video embed feature puts your editors in complete control of your users’ video experience.
Read More

Creating a Playlist

Custom playlists with the STN Publisher’s Dashboard
Keep users engaged with a seamless viewing experience. Check out this step-by-step guide to creating playlists in the Publisher’s Dashboard.
Read More